SAID - Something About Interior Designers

Lynsey Humphrey: A New e-commerce solution for designers

June 25, 2020

Looking at the e-commerce world from two perspectives – that of an interior designer and also a furniture brand – Lynsey Humphrey has developed SideDoor, an online trade marketplace and support service. Using SideDoor, designers can curate products for their clients and when purchased, make a profit on the spread between designer net and the retail selling price. On the podcast, Humphrey tells all about SideDoor, why she built it and how it addresses designer pain points. Humphrey also talks about the growth of Alder & Tweed, the niche design firm she founded with her siblings, as well as what keeps her moving forward in business.

Sponsored by Emily Morrow Home. 

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